Data protection

Privacy Policy

Version 2026-06 · last updated 2026-06-01

This notice explains how Toka processes the personal data of the people who use Toka (agency staff, billing contacts, support requesters) and of visitors to our marketing site. The applicable legal framework is Albania's Law no. 124/2024, which mirrors the EU GDPR.

1. Who we are

Toka is operated by Data Max sh.p.k., a company based in Albania. We provide the Toka SaaS CRM platform for real estate agencies. For privacy questions, contact us at info@tokacrm.com.

2. Who this notice covers

  • Agency users who sign up for and use Toka (admin, manager, agent)
  • Billing contacts at subscribed agencies
  • Visitors to our marketing site
  • People who contact us for support, sales or partnership

This notice does notcover the personal data that agencies upload to Toka about their own clients, owners or leads. For that data the agency is the controller — consult the agency's own privacy notice.

3. What we collect and why

DataPurposeLegal basis
Account: name, email, roleProviding the platformContract
Authentication: password hash, MFA, session tokenLogin securityContract
Profile: phone, photo, agencyOperating the CRMContract
Usage logs: pages visited, actionsProduct improvement, abuse detectionLegitimate interest
Billing: tax ID, VAT, payment token (via processor)Tax legal obligation + contractLegal obligation + contract
Support requests, sales conversationsResponding to your requestsContract / legitimate interest
Marketing preferencesSending updates if you opted inConsent
Non-essential cookies on the marketing siteAnalyticsConsent

We do not process special-category data (health, biometrics, religion, political opinions, etc.) and we do not knowingly process children's data.

4. Where we store it

All Toka customer data is stored and processed within the European Union. Toka's infrastructure is pinned to AWS Frankfurt (eu-central-1). Our AI sub-processor (Black Forest Labs) is a German company operating within the EU.

5. AI features

Toka uses Anthropic Claude (via AWS Bedrock, EU region) to generate property descriptions, extract structured data from free text, and produce social-media copy. It also uses Black Forest Labs (EU) for photo enhancement and 3D rendering of floor plans. Every prompt passes through a layer that strips personal data (email, phone, national ID, tokens) before it is sent; each AI call is logged with a hash of the prompt — not the full text.

6. Facebook / Meta integration

Toka offers an optional integration with Facebook and Instagram (via Meta Platforms, Inc.) to help agencies manage property listings and social communications directly from the platform.

What Meta data we access

When you connect your Toka account to Facebook or Instagram, with your explicit permission, we may access:

  • Your public name and Facebook profile ID
  • The email address linked to your Facebook account (if permitted)
  • The Facebook Pages and Instagram accounts you manage
  • Post metrics and audience engagement for connected pages
  • Page messages and comments (only if you enable the social communication module)

How we use Meta data

We access it only to provide the CRM functionality you requested (e.g. publishing listings, managing messages).

We do not sell Meta data to third parties.

We do not use it for targeted advertising or building ad profiles.

We do not share it with third parties beyond the service providers that help us run the platform (such as AWS).

Deleting Facebook data

You can revoke Toka's access to your Facebook data directly in Facebook Settings → Apps and Websites. After disconnecting, we will no longer access new data and existing data will be deleted within 30 days. You can also request deletion by email at info@tokacrm.com.

7. Sub-processors

  • AWS — hosting and AI inference (eu-central-1, Frankfurt)
  • Cloudflare — bot protection on the marketing site
  • Black Forest Labs (BFL) — photo enhancement and 3D rendering (EU)
  • Cognito (AWS) — identity provider, EU region

We do not sell personal data. The full list of sub-processors and the data each receives is documented and available on request.

8. International transfers

Toka does not transfer personal data outside the European Union / EEA. If a future sub-processor were to require such a transfer, we would rely on an adequacy decision or Standard Contractual Clauses (Commission Decision 2021/914) with a Transfer Impact Assessment.

9. How long we keep it

CategoryRetention
Active account dataWhile the subscription is active
Data after subscription endsUp to 30 days, then deleted (or sooner on request)
Billing records10 years (Albanian tax law)
Application logsUp to 18 months, then aggregated or deleted
Marketing preferencesUntil consent is withdrawn
Backups35 days (DynamoDB PITR), then rotated
Facebook / Meta dataDeleted within 30 days of disconnecting the integration
Consent recordsKept for as long as the related processing lasts

10. Your rights

Under Law no. 124/2024 and the GDPR (where applicable) you have the right to:

  • Access the personal data we hold about you
  • Correct inaccurate data — most fields are editable directly in the Toka UI
  • Request deletion of your account and data
  • Restrict processing or object to processing based on legitimate interest
  • Receive an export of your data in a machine-readable format (portability)
  • Withdraw any consent at any time — withdrawal does not affect the lawfulness of prior processing
  • Lodge a complaint with the Commissioner for the Right to Information and Protection of Personal Data (IDP / idp.al)

11. How to exercise your rights

Email info@tokacrm.com from the address linked to your Toka account, describing what you want. We respond within 30 days under Law 124/2024 and the GDPR. We may ask for additional information to verify your identity.

12. Security

Encryption of data at rest and in transit, tenant isolation in the database, MFA available for staff accounts, audit logging of administrative actions, and detection alerts for abnormal access patterns. Personal identifiers (national ID and phone) are masked by default in the agent UI; full values are revealed only by an explicit operator action, which is recorded in the audit log with the operator's identity and stated reason.

13. Changes to this notice

We may update this notice when our processing changes. The version number and date at the top of this page reflect the latest revision. Material changes will be notified to you in-app.

Privacy questions? info@tokacrm.com. Complaints: IDP (idp.al).